Nail Your Brand Positioning and Messaging

brand positioning  Today's letter: “P” for Positioning “Positioning” is actually quite a large category within the realm of  Brand positioning is the unique position that your brand occupies in people's minds

Brand positioning allows brands to stand out clearly in an overcrowded market It makes it easier for customers to identify the brand and what How to Create a Brand Positioning Statement A brand positioning statement should be written down, shared, and discussed It might take days, weeks, or months

หลายคนมักจะเข้าใจผิดว่า Brand Positioning คือ Marketing Tactics ซึ่งในความจริงแล้วนั้น Marketing Tactics คือกลวิธีหรือลูกเล่นรูปแบบหนึ่ง เพื่อให้แบรนด์  Positioning your brand as high-end or fancy creates an image of exclusivity and luxury This strategy appeals to consumers who prioritize premium quality,